Forget the typical image of a kid blowing their New Year’s red envelope money on toys or gaming top-ups "Li Yue," a 12-year-old Chinese boy, is playing a much bigger game It all started when he took a hard look at the interest rates in his savings account and thought, "I’m never getting rich at this rate " So, he did what any bold entrepreneur would do: he smashed his piggy bank, pulled out his life savings of 44,100 yuan (about $6,000), and decided to open a shop right in front of his school
The real kicker? This wasn’t some cute "playing store" hobby Li Yue didn't ask his mom to help out for free Instead, he officially "hired" her as a shop assistant, paying her a daily wage of 100 yuan (about $14) with a proper clock-in system Meanwhile, he stepped up as the full-time CEO—doing everything from hitting the wholesale markets to hand-picking inventory and crunching the profit margins
At first, he started with stationery, thinking students would always need pens and notebooks But it didn’t take long for his business instincts to kick in Li Yue realized that "stationery is a logistical nightmare " With hundreds of different types of pens, erasers, and notebooks, the inventory was a mess, the boxes were heavy to haul, and he was wasting way too much time organizing shelves instead of doing his homework
That’s when he showed some serious grit He pulled a total "pivot"—scrapping the stationery business overnight and switching to grilled sausages and bottled water
His logic was simple but razor-sharp: sausages have a much higher profit margin, they’re incredibly easy to manage (just freeze and grill), they’re light to transport, and most importantly—"Every kid is starving after school " This move slashed his workload, boosted his cash flow, and gave him back his time to focus on his studies
Chinese netizens are hailing him as a "Mini CEO," impressed by how he calculated "hidden costs," cut out time-wasters, and chased the real money His mom is thrilled, too, because she knows the lesson he’s learning about "Need vs Want" is something no textbook could ever teach This 12-year-old’s business move is so professional, it’s giving grown-ups a serious run for their money!
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