UBON RATCHATHANI – When the giant of the furniture industry, Index Living Mall Public Company Limited (ILM), makes a major move with an investment exceeding 280 million Baht to relocate its Ubon Ratchathani branch to a prime "Bypass Road" location, it is far more than a simple retail move. It is a bold declaration of its status as the No.1 Furniture & Home Destination in Lower Northeast Thailand, poised to grow alongside Ubon’s urban expansion over the next decade.

From "20 Years of Heritage" to a "Kingdom of Inspiration"

Ms. Kridchanok Patamasatayasonthi, Managing Director of ILM, revealed that the Ubon Ratchathani branch has been a cornerstone of the company for over two decades. However, with rapid urbanization and the booming real estate sector in the area—Ubon being the second-largest economy in the Northeast—the original branch began to face space constraints in delivering modern home solutions.

The decision to execute this Strategic Move to a "Golden Location" on the Bypass Road (opposite Ratchathani University) was driven by the need to capture "The Next Big Wave" of the Lower Isan economy. The new branch is designed as a standalone flagship spanning over 12,000 square meters—double the size of the previous location.

Design that Breathes with the Soul of Ubon

A standout highlight is the modern architectural design that doesn't just prioritize aesthetics but also embeds "Local Spirit." Inspired by the "Yang Na Tree," the provincial tree of Ubon Ratchathani, the building’s vertical lines symbolize height, strength, and stability. Like the shade of a great tree, the structure is designed to offer comfort and well-being to the people of Ubon.

The 4 New Phenomena: Everything Under One Roof

Under the concept of "New Look, Bigger, and Most Complete in Ubon," this branch curates products and services that truly resonate with the consumer insights of 2026:

New Location & Seamless Experience: Strategically connected to major residential projects and the new business district, the building features a "Customer Flow" design, transforming furniture shopping into an effortless and inspiring journey.

Unbeatable Variety: Boasting over 15,000 SKUs from 10 leading brands, the branch covers every need—from statement furniture pieces and customized built-ins to meticulously curated home décor.

Lifestyle Solutions: Moving beyond mere retail, ILM now offers "Living Solutions," including specialized zones for pet lovers (Pet Goods) and eco-friendly products that align with modern sustainability trends.

Passive Design & Sustainability: In addition to a 500-kW Solar Rooftop, the facility is elevated 1 meter above ground level as part of its proactive Flood Risk Management, demonstrating a deep commitment to business continuity and environmental responsibility.

A New Bet on the Hub of Lower Isan

This 280-million Baht investment reflects Index Living Mall’s unwavering confidence in Ubon Ratchathani’s potential as a gateway for border trade and a regional hub for education and healthcare. As the "New Wave" of economic growth arrives, this branch will serve as more than just a showroom; it will become a Lifestyle Landmark—a single destination where all inspirations converge.

Experience the new definition of home living, grander than ever, coming soon to Index Living Mall Ubon Ratchathani (Bypass Road). A destination that home enthusiasts and real estate investors simply cannot miss!

Article by: Makawan MKTH