Affiliate started in 1996 when Amazon com launched the Associates program by Jeff Bezos allowing webmasters to link to the movie and receive a commission of 0 to 5 to 8 percent of sales. It became the model that CDNow followed the next year with programs for music artists in the 2000s. Large companies like eBay, Walmart joined, making it a billion-dollar industry in Thailand.

This growth is driven by technology.

cookie tracking that records user behavior and then uses fingerprinting or server-side tracking for accuracy, across GDPR and PDPA in Thailand.

The main payment model.

There are many ways to pay commissions, and they are suitable for different products and strategies. Pay Per Sale is the most popular, with real sales of 5-20% for gadgets or clothing, and high conversion reviews, PPL, or Pay Per Lead, paid when users apply for forms, email, or sign up, such as 50-200 baht per lead in insurance or online courses, or Pay Per Click, pay per click, such as 0-5-5 baht per click in awareness campaigns, but risking fake traffic.

Other models, such as Revenue Share or Pay Per Install in Thailand, use 4-10% PPS, similar to Lazada, but with a bonus volume affiliate should choose a match model with the audience, such as content, teaching PPS to win products better than PPC.